June 14, 2017
Uber postcard design
There is a special Uber affiliate program that, among other things, uses the postcards to attract new users.
The essence of the program is in granting the partner discounts and bonuses (such as free first rides). One can find out about these bonuses from the various electronic and printed materials, including the postcards. During the time that I was working with Uber, I designed many such materials, and one of them is described below.
The objective of the front side of the postcard is to attract attention and evoke positive emotions. For that purpose I used a beautiful photograph from the Uber photo bank along with the company logo and tagline.
From the back side of the postcard a new potential user can find out how to get a bonus. This information is given in a simple language and in the strict colour scale taken from the company style guide.