TJ Travel logo

In cooperation with my colleague from Riga we have developed a new logo for TJ Travel, the company that deals with cruise travel to Russia.

Pavel SHUDNEV

As it often happens, the old company logo went out of date and our task was to update it. The target audience of the company is tourists from Europe and the USA. So we had to develop a simple, stylish and clear logo – in the best traditions of international design.

The cruise liner in the symbol of the logo and the company name trigger the associations of cruise tourism. Medium blue colours of the sea water intensify these associations.

Slight slope of the letters creates the feeling of the movement: the liner seems to be floating on waves. The logo design is flat. Shift from volume to flatness is one of the latest trends in graphic design.

One can use a monochrome logo: even that way it will look good against any background.

Related works
Discovery Russia logo (Australia)
In cooperation with my colleague from Riga (Latvia) we designed an original logo for the Australian travel agency Discovery Russia. Read more
Zurich Tango Space logo
I developed a simple and easy-to-read textual logo for the Zurich Tango Space dancing and music studio. Read more
Audio Arts logo
In cooperation with my colleague from Riga we designed an original logotype for the Audio Arts private High-End gallery. Read more
Altera Pars logo
Together with my colleague from Riga we have developed a new logo for the Moscow premium interiors design studio Altera Pars. Read more