Gianfranco Ferré furniture advertisement

The advertisement of the premium Italian furniture Gianfranco Ferré is designed in the best traditions of the classical school of the print advertising.

Pavel SHUDNEV

A big photo, a lot of white space, a copy made up in two columns for the best readability, a capture beneath the photo, all elements are aligned in accordance with the laws of perception of information… This is exactly how the layouts are designed in the classical school of the print advertising.

In sight of the perception of information, this is the best way to design the layout: it increases the chances of the ad to get noticed and be read by the higher number of potential clients, which can increase sales. In other words, this layout improves the advertising efficiency.

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