Gianfranco Ferré furniture advertisement

The advertisement of the premium Italian furniture Gianfranco Ferré is designed in the best traditions of the classical school of the print advertising.

Pavel SHUDNEV

A big photo, a lot of white space, a copy made up in two columns for the best readability, a capture beneath the photo, all elements are aligned in accordance with the laws of perception of information… This is exactly how the layouts are designed in the classical school of the print advertising.

In sight of the perception of information, this is the best way to design the layout: it increases the chances of the ad to get noticed and be read by the higher number of potential clients, which can increase sales. In other words, this layout improves the advertising efficiency.

Related works
Baxter furniture advertisement
I designed the full-page advertisement of the Italian premium furniture Baxter for the furniture boutique Lege Artis (Saint Petersburg, Russia). Read more
Advertisement for The Strad magazine
I designed the advertisement of the violin masterclass at the Menton Music Festival (Côte d'Azur, France) for The Strad magazine. Read more
Poster and flyer for a concert in Riga
I designed a flyer and a poster for the young talents' concert that was held in the Reformation Church in the Old Town of Riga, Latvia. Read more
Boutique atelier website
I designed a responsive website for the boutique atelier March Collection located in Saint Petersburg, Russia. Read more