When Beit Gadi, one of the leading private clinical and diagnostic medical centres in Israel, raised the issue of rebranding and developing new websites, we started looking for the contractors in Russia, because Russia is one of our priority markets. A key task was to develop the parent company’s logo, associated with Israel, medicine and science in three languages: Hebrew, English and Russian. Accordingly, we were looking for a contractor with experience not only in Russia, but abroad as well.

Why Multipromotion? Firstly, we were astonished by the guys’ website, where all stages of the work are described in detail. Secondly, we liked the working conditions they proposed: at the first stage at least five starting variations of the logo were created. Other contractors offered just two or three variations, and since five is twice as many, our chances of success were doubled. Thirdly, the guys from Multipromotion provide the whole range of quality design services: from logo and corporate identity development to website design. With other contractors there was a different story: either they were engaged in just one design area (for example, the development of logotypes and corporate styles only), or the second area (usually web design) was rather weak.

When we started to work on the brief, the pedantry of Pavel was a bit annoying, but later we found out that it was good for the business. The owners of the centre trusted me the choice of contractors, but the final decision was up to them. When we started to develop the logo, in the beginning the designers did not meet the company owners’ expectations. However later they did just fine and in the end had developed a unique logo for the Israeli medical tourism market, where the symbol of Israel “Magen David” is hidden (it was important for us not to glare, although it should be noticeable) and there is a clear association with science and the colours hint at medicine.

Based on the newly designed parent company logo there was later developed the logotype for our daughter company and, finally, we had two corporate identities and two websites designed: one for the parent company and one for the daughter company. Pavel and his team coped really well with a difficult professional task (which was complicated by the Hebrew language they were not familiar with) and made all our wishes come true. They are really good specialists, and we warmly recommend to work with them.